Display or Banner Ads give your brand a high-visibility canvas across Lyko's most trafficked pages. Unlike Sponsored Product Ads which blend into product listings, Banner Ads are dedicated visual placements — larger, more brand-forward, and designed to drive awareness as much as conversion.
Banners are image-based placements that appear in fixed positions across key pages on Lyko - Homepage, Category, Search and My Orders pages. You upload a creative asset, define your targeting and budget, and your banner is served to shoppers as they browse.
Banner Ads are priced on a cost-per-thousand-impressions (CPM) model — you pay for exposure, not clicks. This makes them well suited for awareness and consideration objectives where reach matters as much as direct response.
Banner Ads are available across four placements on Lyko.
Your banner appears on Lyko's homepage — the first thing shoppers see when they arrive on the site or app.
Audience: All visitors to the homepage, including returning customers, new visitors, and loyalty members. This is the broadest reach placement available on the platform.
Best for: Brand campaigns, seasonal promotions, new collection launches, and any moment where you want maximum visibility across Lyko's full shopper base.
Your banner appears at the top or within a specific category page — for example, within the Skincare or Hair Tools category.
Audience: Shoppers actively browsing that category — high-intent visitors who are already in the mindset to explore and buy within your segment.
Best for: Category-specific campaigns, promotional pushes tied to a product range, or brands looking to dominate the visual experience within their core category.