Community Ads are Lyko's premium brand storytelling format — appearing natively within Community feed on Lyko app, a beauty-focused content space where shoppers discover inspiration, tutorials, reviews, and trends.
Lyko's Community is a content feed built into the Lyko app and website — think of it as an Instagram-style discovery surface, but entirely within the Lyko shopping environment. Shoppers browse content from creators, brands, and Lyko's own editorial team, discovering products through real-life context rather than traditional ads.
It's where beauty enthusiasts come to get inspired — and where brands can show up as part of that inspiration rather than interrupting it.
Community Ads appear natively within the Community feed as sponsored posts. They look and feel like organic content — image or video-based, scrollable, and contextually relevant to the shopper's interests.
UGC content is highly appreciated here.
Community Ads support two creative formats:
Image A single high-quality image — product-focused, lifestyle, or editorial. Works well for launches, promotions, and brand moments where a strong visual does the storytelling.
Video Short-form video content — tutorials, routines, product demos, or brand films. Video tends to drive stronger engagement in feed environments, particularly for beauty and haircare categories where demonstration adds real value.
Creative tip: Content that looks native to the Community feed — authentic, visually rich, and beauty-relevant — consistently outperforms content that looks like a traditional ad. Work with your account manager on creative direction if needed.
Community Ads reach shoppers who are actively engaging with Lyko's Community — a self-selected audience of beauty enthusiasts who are in discovery mode.