This guide walks you through setting up and launching a Display ad or Banner campaign on Lyko Ad Platform — from uploading your creative to going live.
Banner campaigns promote a brand or theme with a designed image placed in banner slots across the site. Unlike Sponsored Product Ads, banners are CPM-based — you pay per thousand impressions. Because the creative is static, you'll also need to tell the platform which products to credit for any sales the banner drives.
From the main navigation, go to Campaigns and click Create Campaign. Select Display Ads as your campaign type.
Campaign name Choose naming convention as your other campaigns, you can add a banner prefix — for example: BAN — Fashion Week — Week 15–18 — SE. A clear name makes it easy to find and report on later.
Store Select the store where you want to run your campaign in. Each store has its own product catalogue and might also have different banner slots. If you sell across multiple markets and stores, you'll need a separate campaign per store.
Landing Page URL Set the landing page is where shoppers go when they click the banner. This field is mandatory.
Because a display ad is just an image, the platform doesn’t automatically know which products to credit when a shopper buys after seeing or clicking it. Sales attribution is how you tell it explicitly.
To set up attribution:
Sales attribution is optional at campaign-creation time — you can leave it blank and add it later. But without it, you won’t see banner ROAS in reporting.
Drag and drop your banner files into the upload area, or click Choose files to upload. Accepted formats and dimensions:
Mobile: 640 x 480 Desktop: 1232 x 370 Max file size : 100MB Format: JPG, PNG
The platform automatically matches each uploaded banner against the slot dimensions configured on the store. For each banner that matches a slot, you’ll see the list of matching placements - select where you want the banner to run.