This guide walks you through setting up and launching a Sponsored Product Ads campaign on Lyko Ad Platform — from selecting your products to going live.
See Video for a quick overview of launching sponsored product campaigns, or read the step by step guide below.
https://www.loom.com/share/2f6340f06eba4d63b77c1288eaeb3675
From the main navigation, go to Campaigns and click Create Campaign Select Sponsored Product Ads as your campaign type.
Campaign name Choose a name that makes it easy to identify later — include the product, goal, or time period. For example: Olaplex — Search — May 2025.
Store Select the store where you want to run your campaign in. Each store has its own product catalogue, so your available products will load based on the store you select.
If you sell across multiple markets and stores, you'll need a separate campaign per store.
Once your country is selected, your catalogue loads and you can choose which products to promote. There are four ways to do this:
| Method | When to use it |
|---|---|
| Browse and select manually | When you have a small, specific list of products |
| Add all products | When you want to promote your full catalogue |
| Search by product name | When you know exactly which products to add |
| Bulk upload | When you have a long list — paste your product IDs directly |
Bulk upload tip: Copy your product IDs from a spreadsheet and paste them into the bulk upload field. The platform will match them to your catalogue automatically.
Once your products are selected, click Next.
Daily budget (required) The maximum amount you want to spend per day. Once your daily budget is reached, your campaign pauses until the following day.
Total budget (optional) A lifetime cap for the entire campaign. Useful if you're running a promotion with a fixed spend limit. Leave this blank if you want the campaign to run without a total cap.
Campaign dates