Lyko Ad Platform is your self-service tool for running ads across Lyko's digital channels — reaching shoppers who are already browsing, searching, and buying on Lyko.com.

Whether you're a brand manager launching your first campaign or a media buyer optimizing an existing one, this guide will help you get up and running quickly.

Your brand’s glow-up starts with Lyko!

What is Lyko Ad Platform?

Lyko Ad Platform lets brands and suppliers advertise directly within Lyko's owned channels — including the Lyko website, app, and email newsletters.

Unlike traditional display advertising, your ads appear in context — next to relevant search results, category pages, and product listings — reaching shoppers at the moment they're ready to buy.

With Lyko Ad Platform you can:

• Promote your products in Lyko's search results and category pages
• Run branded banner campaigns across high-traffic placements
• Target shoppers based on browsing behavior, category affinity, and purchase history
• Measure real sales impact with closed-loop attribution

Who is it for?

Lyko Ad Platform is designed for:

• Brand managers who want to increase product visibility and drive sales on Lyko
• Media buyers and agencies managing campaigns on behalf of brands
• Trade marketing teams coordinating promotions and seasonal pushes

No technical background is required. If you can use a spreadsheet, you can run campaigns here.